![]() In fact, according to a recent study, GMB signals are the number one ranking factor for the 3-Pack, accounting for over 25% of a 3-Pack ranking! It is important that you make the most of the features in Google My Business as Google relies on this for local searches. GMB also functions to help professionals like you manage your business presence online on Google-owned properties such as Google Search and Google Maps.Īs you sign up, you will be asked details of your practice/ business so your potential patients can have as much information as possible. GMB is a free online profile offered by Google, that helps consumers learn about your business. Google My Business is crucial to your online success as well. > Get your Free SEO Analysis <<< Google My Business is critical for your local SEO The primary objective of local SEO is to get your business listed highly in Google Maps, with the ultimate goal of being listed in the Google Maps Local 3-Pack and preferably for multiple keywords. One important feature of local SEO is the Google Maps Local 3-Pack. This marketing approach is now widely utilized by healthcare professionals. So if you want to expand your reach in your locality, you need local SEO. Local SEO is about bringing customers through your doors, thus helping you and your practice grow by meeting your business goals through improved searchability online and increased visibility for your website in a specific location. Now you may be wondering where does Local SEO come into the picture? Local SEO brings customers through your door It is a strategy used to ensure your website is one of the first non-paid listings in the search engine results for health conditions and medical treatment searches related to your specialty. Getting your potential patients to land on your website is the major reason healthcare providers leverage search engine optimization or SEO, which is the process of increasing the organic (natural) visibility or ranking of a website in a search engine using a methodology of strategies, techniques, and tactics. Otherwise, they are finding your competitors, which is obviously, not the desired outcome. To thrive in this digital age, it is indispensable to have a great online presence so that new patients can find you easily. Growing your online presence as a healthcare provider is no longer optional Resolve ownership conflicts: To claim or verify any Service Area Business (SAB) profiles that appear as 'Access needed' in your account, contact support.In the US, about 72% of the population use the Internet when searching for a healthcare professional. Interesting to note here is that 77% of the population uses a search engine such as Google, Bing, or Yahoo for their search and only 13 percent use a health-specific directory. ![]() If your business has significantly changed its identity, mark your existing locations as closed and create new locations. Learn more about whether your business is eligible to rebrand. Rebrand your business: If the name of your business has changed, you can change your profile info.Verify locations in bulk: Healthcare providers and medical groups with more than 10 locations can instantly update and verify all of their profiles with a single spreadsheet upload.Learn how to add a business before it opens. ![]()
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